Face The Music

Face The Music is one of the most important events on the Victorian music calendar. This non profit music summit will be held at the Arts Centre in Melbourne on Friday the 16th and Saturday the 17th November, 2012.

The key speakers this year will include Primavera Sound Festival’s Almudena Heredero and renowned US label owner, entrepreneur, artist and educator Martin Atkins. The two day event is run in partnership with Melbourne Music Week and will host a pastiche of local and international professionals in the industry.

Martin Atkins has three decades of music business experience to utilise as he helps artists striving to succeed on their own terms. He is the author of the 2007 book Tour: Smart: And Break the Band and has shared his unique perspectives of the music industry at recent conferences SXSW, Warped Tour, CMJ and New Music Seminar.

Almudena Heredero is the founder of Followspot, the international arts consultancy. She also represents the Primavera Sound festival in Barcelona, which is one of the most important, and largest, festivals in Europe with over 100,000 people attending in recent years. Almudena will be revealing music business opportunities for Australians, the best way to approach the European market and discussing the current trends in Europe.

Face The Music 2012 covers tour management, music release strategies, making inroads in the USA, crowd funding and music in film and TV, it will also deliver exclusive one-on-one business opportunities, panel sessions and networking of a standard yet to be seen at the Face The Music conferences. There will be more than 100 music industry leaders present to offer insights into the musical minds of some of the industry’s big hitters.

The official Mentor Lounge will be introduced at Face The Music 2012, this is a co-ordinated platform to bring you into direct contact with industry leaders interested in hearing your ideas and offering advice.

Offering presentations, discussions, networking, live music, practical workshops and the hottest tips and tools to give your music career the edge, Face The Music 2012 provides a not to be missed platform for professional and creative career development, whether you are looking to start up your music career or you are a seasoned music pro.

Tickets are on sale now from www.facethemusic.org.au.
One day tickets are $45 ($30 concession)
Two day tickets are $70 ($50 concession)
Face The Music is the best value for money conference in the country.

Information and registrations for Face The Music 2012 available from www.facethemusic.org.au or phone (03) 9380 1277

You can follow Face The Music on the Website, Facebook, YouTube and Twitter.


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